Miu Miu is a high fashion brand established in 1993 by Miuccia Prada, serving as the playful, rebellious, and more youthful sister brand to Prada. Named after Miuccia Prada's family nickname, the brand is known for its non-conformist and avant-garde style that appeals to a younger, fashion-forward audience. Miu Miu offers a wide range of luxury goods, including ready-to-wear clothing, handbags, shoes, and accessories, with a distinct blend of naïf spirit and sensual, intellectual flair.